Posted on September 20, 2011
A Must Read for Your Book List
Best selling author of
Crush It! and self-trained social media expert,
Gary Vaynerchuck offers some fantastic insights on how businesses of every size can utilize social media to engage with their clients and cultivate lasting relationships and further improve them by showing them you care!
With several case study examples, he shows us how it's the small personal interactions using new technology on platforms like YouTube, Twitter, Facebook & Foresquare that allow businesses to create personal relationships with customers and turn those clients into your best advocates.
He gives some great examples about the
Old Spice Guy ad campaign that went viral on YouTube and how
AJ Bombers - a burger joint utilizes Facebook and Foursquare to reward returning customers off-line and in
person.
I've recommended this book to a few friends and am recommending it to you too!